JULIANA PESSOA

The brand identity for the beauty studio aimed to refresh and modernize the salon's image while retaining its feminine and minimalist aesthetic. The objective was to create a brand identity that utilized vibrant colors and a simple, yet elegant logo design.

To achieve this, the brand identity utilized a bold and playful color palette, which added energy and excitement to the brand's visual identity. The logo design featured a minimalist and feminine icon that incorporated the salon's name, making it easy to recognize and remember.